Our Story

Lilly & Lime Swimwear has been created specifically for the D-cup and up. It is a specialised swimwear label founded by us—two friends, Emma-Jane Hughes and Ashleigh Hill.

We both grew up in Africa, Ash on the shores of Lake Malawi and Emma on the beautiful white beaches in South Africa, which means we’ve grown up loving the sun and the beach.

After a few years in London building our careers we wanted the sun on our skin and the sand between our toes, and the sunny shores of Australia were too hard to ignore! Emma and her family have decided to go on an adventure for a few years and she is currently based in Bermuda and Ash in Brisbane, Australia. So here we are again, back on the beach, and facing the same dilemmas when it comes to swimwear. 

Being big busted girls (8F & 8DD) we dread the beginning of summer as we LOVE shopping for new bikinis but can never find anything that’s both fashionable and a great fit in our sizes. Our smaller busted friends seem to have a much broader selection of swimwear, all in gorgeous prints and styles.

So, one hens night after a few champagnes, Lilly & Lime was born.

Our label is here to bring fashion, style, options and a stress-free shopping experience to big-busted women like us. We have lovingly worked on each style and print, they seem more like our babies than bikinis. The bikinis have been carefully designed to provide support and shape for d-cup and up and we hope you love them as much as we do.

We are always working to improve (or better) our range so we appreciate any feedback you have for us, so please don’t hesitate to get in touch.

Love

Ash and Em

xx